How did the lockdown affect the pasta trade? According to the consulting company Nomisma, in Italy the anti-cyclical nature of the agri-food (and pasta) has supported Italian exports during the crisis. The demand for pasta has been increasing all over the world: «The main reasons are the greater availability of time to cook and that Spaghetti&Co. satisfy everyone in family (adults and children), at low costs », explains Denis Pantini, Nomisma’s food manager.
After the lockdown Mediterranean diet improves its value
And now, what will happen? «The epidemic inherits important changes in approaches to the consumption of food products».
The agri-food sector is gaining strategic importance in the perceived of consumers. Beyond the behavioral developments triggered by the lockdown (greater use of digital, smart working, etc.), the “fundamentals” at the basis of the purchase and consumption choices have not changed, but in some respects they have consolidated: «Attention to sustainability, previously considered above all on the environmental front, now also finds consideration in the social and economic aspects (employment protection, local development, integration of the supply chain, fair income for farmers, etc.).
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