Consumer concern about processed foods, and the desire for natural produce has led to consumers adding more fruit and vegetables to their diet. Lactose has also received negative press, linked with digestive issues. This makes clean label vegan foods attractive to health-conscious consumers; observes GlobalData, a leading data and analytics company. GlobalData research from the first quarter of 2017, has found that 3% of the British population now describe themselves as vegan, compared with 0.8% in 2014.
In the Us the difference is even bigger: 5.5% of Americans now claim to eat vegan, compared with 1% in 2014.
