Panera plans to remove its “no no list” additives of artificial flavors, artificial sweeteners, artificial preservatives and colors from artificial sources from its Panera at Home products. By the end of 2016, Panera expects its entire grocery portfolio of nearly 50 products to be free of its “no no list.”
The Panera at Home portfolio includes refrigerated soup, macaroni and cheese, pasta, and salad dressings in addition to artisan frozen bread, sliced sandwich bread and coffee. The products have been marketed as easy-to-make individual and family-sized meals.
Artificial ingredients have been used by the packaged goods industry to enhance shelf stability. Panera already has removed the “no no list” of additives from its food menu in its nearly 2,000 US bakery-cafes, and the company hopes its latest action will help retain consumer standards of retail products in its cleaning of Panera at Home.