Modern Table Meals (Walnut Creek, Ca-Us) reformulated its line of protein-packed pasta and meal kits in conjunction with a packaging change from flat-bottom plastic bags to “peaked” gable-top, stand-up paperboard cartons. The company feels that the cartons stand out on shelf in the pasta aisle and are also convenient for storage. «The gabled top allows us to be differentiated on the shelf from our competitors», says Jennifer Eiseman, senior brand manager. «The bag was created to give consumers a high level of transparency to the product with seethrough windows, sides and bottom. But we learned that the tradeoff was a significantly lowered shelf life and environmentally unfriendly plastic packaging», he said.