According to the latest statistics, in the rich countries, consumers’ choices are based not only on product quality (which must be good and safe in terms of health and hygiene), but also on other features, e.g. environment-friendly production methods, local and organic raw materials, biodegradable packaging.
Product ethical content leads to purchase
In a nutshell, the “ethical and social” content of food has a big impact on purchase decisions. And so has the reputation of the producer’s company.
If the company is committed tosocial issues, it will be supported by consumers who are willing to pay even more or to choose one brand over another for a solidarity project.
Duetto by Rana
In Italy, for instance, Giovanni Rana, the king of fresh pasta, has recently repeated his solidarity
initiative – from November 2018 to January 2019.