Health and sustainability issues are driving pasta sales along with growth in key countries, according to data shared by The Nielsen Co. at a board meeting for the International Pasta Organization held May 29-30 in Uzwil, Switzerland.
Nielsen data show that globally 66% of consumers are willing to pay more for brands committed to sustainability. «Overall, consumers show positive attitudes about pasta, recognizing it as one of the main healthy foods», Mr. Stefano Galli, global business partner for Nielsen, said. «This is reinforced by a resurgence of growth in some mature markets as well as positive momentum in emerging markets». Mr. Galli said future pasta sales growth could come from the emerging countries of Cameroon, the Philippines, South Africa, Guatemala and Romania.