On its 145th anniversary, Barilla presents some important novelties. First of all, its logo will still be a red oval but without its white component, while the colour will be more intense, as intense as the blue background; it will be more characterised in order to give more tone to the brand. The other novelty concerns the introduction on the market of a line of bronze-drawn pasta, amber-yellow coloured and capable of better retaining the sauce.
Another technological innovation is the removal of the transparent plastic window on the box of the classic Barilla range. The new packaging, which is completely recyclable and made of cardboard from responsibly managed forests, will be available in Italy from the second half of 2022.