In Indonesia Indofood CBP Sukses Makmur Tbk (ICBP) presented its first instant noodle product for children, Indomie My Noodlez: its production process also includes drying technology.
Indomie My Noodlez consists of three flavours: seaweed, cheese pizza and teriyaki salmon, and they come with exciting crunchy toppings that goes well with children’s taste. The topping in each variants also contain different ingredients such as crunchy carrot, crunchy seaweed, crunchy cheese and crunchy sausage. Based on Indomie’s research, the three products received very good responses from mothers, and children aged 5-10 years.
Director of ICBP, Taufik Wiraatmadja said: «In order to increase customer’s satisfaction, we always present product innovation with good quality, as evidence of our commitment towards consumers. In this opportunity, we are launching Indomie My Noodlez, a special product with noodles made with carrot or seaweed, added with exciting crunchy toppings. We hope that this product, and our new innovation, can be the first choice of Indonesian children».