Arevolution is underway for consumer trends in the agri-food sector, with a larger selection, more and more accessible information and increasingly defined search for health and safety guarantees.
Reconstructing the life cycle of a product guarantees the truthfulness of brand promises
Buying food has now become a choice based on the willingness and desire of companies to be transparent and reliable in real time. In the past, a good television advertisement was enough to offer a sufficient sense of security to buy a packet of pasta, whereas today the market is asking producers to make a further effort. Connecting Food, a French company based in Paris and Milan, specialised in traceability and blockchain quality control of food products, is well aware of this. Founded in 2016, it is based on the idea of Stefano Volpi and Maxine Roper, the two co-founders who have more than thirty years of experience in the agri-food sector. Today consumers are looking for products that are not just seen as safe, but they must also provide real-time interaction and transparency. An evolving relationship told by Alessandro Conti, who works in go-to-market and business development in Southern Europe (Italy and Spain) for Connecting Food.