Shuanghui International has changed its name to WH Group in a move the Chinese meat processor said reflected its «aspirations as a world-leading brand».
The Hong Kong-listed meat group was transformed into the world’s largest pork processor when it acquired the operations of US giant Smithfield Foods last year.
«The renaming of our corporate brand to WH Group reflects the increasingly global reach of our operations, which combine the largest pork production companies in China and the United States and cater to consumers globally», Ceo Wan Long said.
The WH Group name is derived from “Wanzhou Holdings”. The Chinese character Wan stands for eternity and Zhou represents continents.