According to research “Global Instant Noodles Market describing the Product / Business Scope, Overview and outlook”, the global demand for instant noodles is expected to reach 145.8 billion packs by 2020, driven by the rising trend of convenience food in emerging markets.
India takes a major share of this demand, ranking fifth in terms of the global demand for instant noodles after China, Indonesia, Japan and Vietnam. This market in India includes three major players: Nestlé India Limited, Hindustan Unilever Limited and ITC Limited that operate through the brands Maggi, Knorr Soupy Noodles and Yippee respectively.