In 2016 Barilla launched 17 new whole grain products in the soft bread, pasta, biscuit and rusk categories. The gluten-free and Protein Plus ranges also were extended through the launch of 11 products that included bread, sauces, flour and pasta.
Total revenues at Barilla in fiscal 2016 were € 3,413 million, up 2% from fiscal 2015. The company said it benefited from growth in Europe, where it achieved a 4% increase in sales volumes and 3% increase in revenues, driven by the pasta and sauce categories. In the United States, Barilla said it increased its market share in the pasta category to 31.4%, due in large part to higher consumption of its classic products (semolina pasta and Pasta Pronto) and to the Barilla Premium Pasta innovative products (gluten-free, Collezione and organic pasta).