Simplot’s Leggo’s brand is now selling its pasta sauce in re-designed packaging. The new labelling includes a health star rating which Leggo’s says is a first in the branded Italian sauces category.
70% of the Leggo’s pasta range has been awarded a 4 star rating which is displayed on the front new jars.
The jars now also have a red lid instead of a gold one and new graphics have been designed for the rest of the product.
Leggo’s has also used the re-design to launch three additional flavours to its pasta sauce and pasta bake ranges. The new pasta sauces are tomato and basil, cheesy tomato and garden vegetable and the pasta bake sauces are sundried tomato and caramelised onion, tuna bake and pizza supreme.