Ardent Mills is launching Great Plains Quinoa, which features a quinoa growing network in North America and will offer up to a two-year price guarantee. The program will bring the transparency, scale and consistent quality needed to support mainstream growth of quinoa with consumers, food manufacturers, bakeries, retailers and restaurants in the United States and Canada, according to Denver-based Ardent Mills. «The quinoa market is often affected by South American supply challenges and spikes in pricing», said Mike Veal, vice president of marketing for Ardent Mills. «With all the unique aspects and certainty of this program, we are introducing locally grown quinoa under our new Ardent Mills Great Plains Quinoa brand. This will help clearly define our quinoa as grown in North America along with all the assurances that are available from Ardent Mills. We are also committed to price predictability and can offer up to a twoyear price guarantee».